Good Charts: The HBR Guide to Making Smarter, More Persuasive Data

Description: Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Description: Product Description Datavizthe new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time dataviz” was left to specialistsdata scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980son the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. Review This is an elegant volume illustrated with appealing graphic images that, taken together with the text, provide a user's manual to dataviz.’ Good Charts provides an antidote for death by PowerPoint,” but it also makes a powerful argument for the systematic use, study, and application of these new, technology-driven, visual forms of communicationcomprehensive and attractive introduction to the subject. Berinato perhaps understates this accomplishment with the rather quaint title of the text. He’s accomplished much more than that!” CHOICE, the publication of the American Library Association it may just be the design book of the year.” (Fast Company) It isn’t often that a book comes out and I say I wish I’d written that book.” But if I could have double-clicked on the data section of slide:ology and had a book pop out, Good Charts would be the book!” Nancy Duarte, LinkedIn Pulse Berinato takes dataviz back to the basics by providing information about how we shows hundreds of visual examples that help chart creators focus on the information they need to include and how to effectively present it.” Hartford Business Journal ADVANCE PRAISE for Good Charts: Tim Brown, President and CEO, IDEO; author, Change by Design If you wish to be fluent in the modern world of data, then visualization is an essential language to be learned. Good Charts offers an in-depth approach to using that language to communicate clearly and effectively.” Alex Sandy” Pentland, cocreator, MIT Media Lab; author, Social Physics Data visualization isn’t a secret art, but a skill you can learn. In Good Charts, Scott Berinato demonstrates this, impressively distilling the history and mechanics of dataviz into a clear and powerful argument about the importance of understanding and making good charts in your own work. A must-have manual in today's workplace.” Jack Parmer, CEO, Plotly Static and busy Excel charts are a nonstarter in today's workforce. In this enlightening yet deeply practical book, Scott Berinato highlights the growing importance of data visualization literacy for a new generation of business intelligence. Written in an accessible style, Good Charts reveals new Features: Harvard Business School Press Returns: In the unlikely event that you would like to return your purchase, we allow returns that are processed within 30 days of date of purchase. Please contact us for a return authorization and the return shipping address. Shipping costs are non-refundable. Payment: The following forms of payment are accepted: PayPal All major credit cards. Shipping: Our orders are generally handled and processed within 1-2 business days. Expedited shipping options are also available and can be selected during checkout. At this time, we only ship to physical addresses that are located within the 48 contiguous states of the United States of America. We are unable to ship to P.O. boxes, APO or FPO addresses, or international addresses directly. We are not responsible for undeliverable / incorrect addresses

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End Time: 2024-10-15T19:55:52.000Z

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