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Book Title: Global Marketing and Advertising : Understanding Cultural Paradox
Number of Pages: 344 Pages
Publication Name: Global Marketing and Advertising : Understanding Cultural Paradoxes
Language: English
Publisher: SAGE Publications, Incorporated
Item Height: 0.7 in
Publication Year: 2009
Subject: Marketing / General, Consumer Behavior, Advertising & Promotion
Type: Textbook
Item Weight: 21.1 Oz
Subject Area: Business & Economics
Item Length: 10 in
Author: Marieke De Mooij
Item Width: 7 in
Format: Trade Paperback
