Description: Library edition. Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation. Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Dr. William Smith is the Executive Vice President at the Academy for Educational Development in Washington, D.C.
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End Time: 2024-12-27T02:41:56.000Z
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All returns accepted: ReturnsNotAccepted
Book Title: Fostering Sustainable Behavior : an Introduction to Community-Based Social Marketing
Number of Pages: 160 Pages
Language: English
Publisher: New Society Publishers, The Limited
Publication Year: 1999
Topic: Marketing / General, Consumer Behavior, Green Business, Sociology / General
Item Height: 0.4 in
Illustrator: Yes
Genre: Social Science, Business & Economics
Item Weight: 10 oz
Author: Doug Mckenzie-Mohr, William Smith Jr.
Item Length: 9 in
Book Series: Education for Sustainability Ser.
Item Width: 6 in
Format: Trade Paperback
