Description: Democracy, Populism, and Neoliberalism in Ukraine : On the Fringes of the Virtual and the Real, Paperback by Baysha, Olga, ISBN 103213285X, ISBN-13 9781032132853, Like New Used, Free shipping in the US This book explores the reasons behind the unexpected rise to power of Ukraine’s President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show. Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the “populist explosion” of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, th demonstrates not only how the “populist explosion” can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky. This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis.
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Publisher: Routledge
Book Title: Democracy, Populism and Neoliberalism in Ukraine : on the Fringes of the Virtual and the Real
Topic: Social History
Publication Year: 2022
Number of Pages: 130 Pages
Language: English
Genre: History
Author: Olga Baysha
Format: Hardcover
