Description: A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.
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EAN: 9781684113040
UPC: 9781684113040
ISBN: 9781684113040
MPN: N/A
Item Length: 22.9 cm
Publisher: Www.Snowballpublishing.Com
Publication Year: 2017
Subject: Government, Advertising
Item Height: 229 mm
Number of Pages: 174 Pages
Language: English
Publication Name: Crystallizing Public Opinion
Item Weight: 263 g
Type: Textbook
Author: Edward Bernays
Item Width: 152 mm
Format: Paperback
