Description: Copywriter's Handbook Paperback by Robert W. Bly PRODUCT DESCRIPTION The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.Among the tips revealed:* 8 headlines that work--and how to use them* The 5-step “Motivating Sequence” for generating more sales and profits* 10 tips for boosting landing page conversion rates* 15 techniques to ensure your emails get high open and click-through rates* How to create powerful “lead magnets” that double response rates* The “4 S” formula for making your copy clear, concise, and compellingThis thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. © Copyright . All rights reserved.
Price: 18.99 USD
Location: Chelmsford
End Time: 2024-12-18T22:24:19.000Z
Shipping Cost: 4.99 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
MPN: 9781250238016
Edition: 4
Book Title: Copywriter's Handbook : a Step-By-Step Guide to Writing Copy That Sells (4th Edition)
Number of Pages: 496 Pages
Language: English
Publisher: Holt & Company, Henry
Topic: Marketing / General, Business Writing, Composition & Creative Writing, Advertising & Promotion
Item Height: 1.3 in
Publication Year: 2020
Illustrator: Yes
Genre: Language Arts & Disciplines, Business & Economics
Item Weight: 14.5 Oz
Author: Robert W. Bly
Item Length: 8.2 in
Item Width: 5.5 in
Format: Trade Paperback
