Content Strategy Toolkit, the: Methods, Guidelines, and Templates for Getting Co

Description: Content Strategy Toolkit, the by Meghan Casey Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client whats wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge youll face. In this practical and relevant guide, youll learn how to: Identify problems with your content and persuade your bosses its worth the time and resources to do it right. Make sense of your business environment and understand your audience. Get stakeholders aligned on business goals and user needs. Set your content strategy and decide how to measure success. Create, maintain, and govern on-strategy content. Youll learn to control your content-and not have it control you."--Amazon.com. Publisher Description This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. In the end, students will be able to: Tell a cohesive story, which translates into conversionsStop wasting time and money re-writing the same or similar content over and over Give customers one clear message thats consistent in all mediumsDetermine whether their content is boosting their brand and the bottom lineDevelop guidelines that let them say no to unnecessary content thats not on-brandKeep content up-to-date by improving organisation and making the task less time-consuming SamplesPreview sample pages from the Content Strategy Toolkit. Author Biography Meghan Casey is the lead content strategist at Brain Traffic, the worlds leading agency devoted exclusively to content. She helps a wide variety of clients - startups, non-profits, colleges and universities, Fortune 50 companies, and everything inbetween - solve the messy content problems most organisations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996. Details ISBN 0134105109 ISBN-13 9780134105109 Title Content Strategy Toolkit, the Author Meghan Casey Format Paperback Year 2015 Pages 272 Publisher Pearson Education (us) GE_Item_ID:99071059; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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