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Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fet...

Description: Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fetscherin, M. (EDT); Heilmann, T. (EDT), ISBN 1349491012, ISBN-13 9781349491018, Like New Used, Free shipping in the US Consumer Brand Relationships further advances the understanding of consumers relationships with brands. Th discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

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Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fet...Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fet...Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fet...Consumer Brand Relationships : Meaning, Measuring, Managing, Paperback by Fet...

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Book Title: Consumer Brand Relationships : Meaning, Measuring, Managing

Number of Pages: Xxiv, 297 Pages

Language: English

Publisher: Palgrave Macmillan The Limited

Topic: Leadership, International / General, Strategic Planning

Publication Year: 2016

Illustrator: Yes

Genre: Business & Economics

Item Weight: 133.8 Oz

Item Length: 8.5 in

Author: T. Heilmann

Item Width: 5.5 in

Format: Trade Paperback

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