Description: Consumer Brand Relationships by M. Fetscherin, T. Heilmann Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Consumer Brand Relationships further advances the understanding of consumers relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Publisher Description Consumer Brand Relationships further advances the understanding of consumers relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Author Biography Marc Fetscherin is Associate Professor of International Business and Marketing at Rollins College, United States. Fetscherin is the founder and organizer of the International Consumer Brand Relationships (CBR) Conference which started in 2010 at Rollins College. This edited book contains a collection of the best papers originally presented at the 3rd CBR Conference held during September 26–28, 2013. For more information, please Tobias Heilmann is CEO of campaignfit Ltd. , Switzerland, a consulting company specialized in empirical brand and leadership consulting. Based on scientific tools, he and his team measures, tests, and predicts company brand, product/service brand, employer brand, CEO brand, and place brand, develops and implements strategies for companies and states. Furthermore, he is Assistant Professor in Social and Business Psychology at the University of Zurich, Switzerland. He received his PhD in Business Psychology from the University of Zurich, Switzerland. He also holds a masters in Organizational Psychology from the University of Tubingen, Germany. Details ISBN 1137427108 ISBN-13 9781137427106 Title Consumer Brand Relationships Author M. Fetscherin, T. Heilmann Format Hardcover Year 2015 Pages 297 Publisher Palgrave Macmillan GE_Item_ID:137723015; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 135.68 USD
Location: Fairfield, Ohio
End Time: 2024-12-27T03:38:58.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781137427106
Book Title: Consumer Brand Relationships
Number of Pages: Xxiv, 297 Pages
Language: English
Publication Name: Consumer Brand Relationships : Meaning, Measuring, Managing
Publisher: Palgrave Macmillan The Limited
Item Height: 0.7 in
Subject: Leadership, Consumer Behavior, International / General, Strategic Planning
Publication Year: 2015
Item Weight: 168.5 Oz
Type: Textbook
Author: Tobias Heilmann
Item Length: 8.5 in
Subject Area: Business & Economics
Item Width: 5.5 in
Format: Hardcover
