Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Competitive IntelligenceISBN13:9780333786697ISBN10:0333786696Author:West, C. (Author)Description:To Beat Your Competitors You Must Know Exactly What They Are Doing It Is Impossible To Put Together A Successful Competitive Strategy If You Are Unsure What Your Competitors Are Doing, What They Plan To Do Or Even Who Your Competitors Really Are As Markets Evolve Even More Rapidly And Companies Adapt Their Plans Much Faster, The Demand For Competitive Intelligence Has Spiralled Christopher West, An Expert In The Field, Shows You How To Collect, Analyse And Use Competitive Intelligence From A Variety Of Sources, Including The Internet, And Change Your Competitive Strategy Accordingly Binding:Hardcover, HardcoverPublisher:SPRINGER NATUREPublication Date:2001-09-19Weight:1.15 lbsDimensions:0.77'' H x 9.34'' L x 6.42'' WNumber of Pages:236Language:English
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Book Title: Competitive Intelligence
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: Christopher West, Chris West
Publication Name: Competitive Intelligence
Format: Hardcover
Language: English
Features: Revised
Publisher: Palgrave Macmillan The Limited
Publication Year: 2001
Type: Textbook
Item Weight: 19.1 Oz
Number of Pages: Xv, 236 Pages
