Citizen Coke : The Making of Coca-Cola Capitalism, Paperback by Elmore, Barto...

Description: Citizen Coke : The Making of Coca-Cola Capitalism, Paperback by Elmore, Bartow J., ISBN 0393353346, ISBN-13 9780393353341, Like New Used, Free shipping in the US A critical history of Coca-Cola's business successes outlines the company's particularly effective strategies for production, cost control and franchising while citing Coke's role in world resource depletion and the obesity crisis. 17,500 first printing. Illustrations.

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Book Title: Citizen Coke : the Making of Coca Cola Capitalism

Number of Pages: 432 Pages

Language: English

Publisher: Norton & Company, Incorporated, w. w.

Topic: Business Ethics, Environmental Economics, Industries / Food Industry, Development / Sustainable Development, Corporate & Business History

Publication Year: 2016

Item Height: 1.3 in

Genre: Business & Economics

Item Weight: 14.2 Oz

Item Length: 8.3 in

Author: Bartow J. Elmore

Item Width: 5.5 in

Format: Trade Paperback