Description: Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives, Paperback by Azoury, Nehme (EDT); Daou, Lindos (EDT), ISBN 3030459624, ISBN-13 9783030459628, Like New Used, Free P&P in the UK
This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating marketing strategies targeted there.
Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
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End Time: 2024-12-28T04:53:09.000Z
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Book Title: Business and Social Media in the Middle East : Strategies, Best P
Number of Pages: 184 Pages
Language: English
Publication Name: Business and Social Media in the Middle East: Strategies, Best Practices and Perspectives
Publisher: Springer Nature Switzerland A&G
Publication Year: 2021
Subject: Marketing
Item Height: 210 mm
Item Weight: 287 g
Type: Textbook
Author: Lindos Daou, Nehme Azoury
Item Width: 148 mm
Format: Paperback
