Description: Building Brand Communities by Carrie Melissa Jones Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description "An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Publisher Description An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas- innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement. Author Biography Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management.Charles Vogl is an executive advisor and a regular guest lecturer at Yale School of Management and Yale Leadership Institute. His work is used to support operations within firms including Google, Airbnb, Twitch and Meetup. He is the author of the award-winning The Art of Community. Details ISBN 1523086610 ISBN-13 9781523086610 Title Building Brand Communities Author Carrie Melissa Jones Format Hardcover Year 2020 Pages 240 Publisher Berrett-Koehler Publishers GE_Item_ID:137748002; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 30.62 USD
Location: Fairfield, Ohio
End Time: 2025-01-11T22:29:11.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781523086610
Type: NA
Publication Name: NA
Book Title: Building Brand Communities : How Organizations Succeed by Creating Belonging
Number of Pages: 288 Pages
Language: English
Publisher: Berrett-Koehler Publishers, Incorporated
Topic: Marketing / General, Customer Relations, Advertising & Promotion
Item Height: 0.9 in
Publication Year: 2020
Illustrator: Yes
Genre: Business & Economics
Item Weight: 18.2 Oz
Item Length: 9.2 in
Author: Charles Vogl, Carrie Melissa Jones
Item Width: 6.3 in
Format: Hardcover
