Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Breaking Through The Noise: Presidential Leadership, Public Opinion, And The News MediaISBN13:9780804777063ISBN10:0804777063Author:Eshbaugh-Soha, Matthew (Author), Peake, Jeffrey S. (Author)Description:Modern Presidents Engage In Public Leadership Through National Television Addresses, Routine Speechmaking, And By Speaking To Local Audiences With These Strategies, Presidents Tend To Influence The Media's Agenda In Fact, Presidential Leadership Of The News Media Provides An Important Avenue For Indirect Presidential Leadership Of The Public, The President's Ultimate Target Audience Although Frequently Left Out Of Sophisticated Treatments Of The Public Presidency, The Media Are Directly Incorporated Into This Book's Theoretical Approach And Analysis The Authors Find That When The Public Expresses Real Concern About An Issue, Such As High Unemployment, The President Tends To Be Responsive But When The President Gives Attention To An Issue In Which The Public Does Not Have A Preexisting Interest, He Can Expect, Through The News Media, To Directly Influence Public Opinion Eshbaugh-Soha And Peake Offer Key Insights On When Presidents Are Likely To Have Their Greatest Leadership Successes And Demonstrate That Presidents Can Indeed Break Through The Noise Of News Coverage To Lead The Public Agenda Binding:Paperback, PaperbackPublisher:Stanford University PressPublication Date:2011-08-15Weight:0.85 lbsDimensions:0.6'' H x 8.8'' L x 5.9'' WNumber of Pages:263Language:English
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Book Title: Breaking Through The Noise: Presidential Leadership, Public ...
Item Length: 9in
Item Height: 0.6in
Item Width: 6in
Author: Matthew Eshbaugh-Soha, Jeffrey S. Peake
Publication Name: Breaking Through the Noise : Presidential Leadership, Public Opinion, and the News Media
Format: Trade Paperback
Language: English
Publisher: Stanford University Press
Publication Year: 2011
Series: Studies in the Modern Presidency Ser.
Type: Textbook
Item Weight: 13.6 Oz
Number of Pages: 264 Pages
