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Publication Name: Wiley & Sons, Incorporated, John
Edition: 2
Book Title: Branding in Asia : the Creation, Development, and Management of Asian Brands for the Global Market
Number of Pages: 304 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.8 in
Topic: Marketing / General, Consumer Guides, International / Economics, International / Marketing
Publication Year: 2001
Features: Revised
Illustrator: Yes
Genre: Référence, Business & Economics
Item Weight: 19.5 Oz
Author: Paul Temporal
Item Length: 8.8 in
Item Width: 6.4 in
Format: Trade Paperback
