Branded Male: Marketing to Men

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Branded Male: Marketing To MenISBN13:9780749450113ISBN10:0749450118Author:Tungate, Mark (Author)Description:The Male Market Is Exploding Thanks To Emerging Social And Cultural Trends, Men Are Becoming Consumers To Reckon With In 1990 Only 4% Of Men Claimed To Regularly Use A Skin Care Product By 2015 The Figure Will Have Risen To 50% Branded Male Discusses The Evolution Of The Male Consumer And The Desire Of Marketers To Tap Into The Still Underdeveloped Male Market Crammed With Facts And Anecdotes, Branded Male Analyses How To Effectively Brand Products And Services For The Male Market Using A Typical Modern Male's Weekday As A Template And Examining All The Influences Affecting Him, The Book Considers His Exposure To Brands And The Ways Marketers Can Exploit These Channels, Taking You Through Popular Strategies For Marketing To Men In His Trademark Style, Mark Tungate - The Author Of Fashion Brands: Branding Style From Armani To Zara - Paints A Portrait Of The Male Consumer From Razor Blades To Beer, From Aftershave To Hotels, He Finds Out Which Marketing Messages Have The Most Impact On Male Wallets Men's Bank Balances May Never Be The Same Again Painting A Portrait Of The Modern Male Consumer, Tungate Considers How Marketers Can Target Him In All His Activities, From Morning To Night In The Process, The Author Examines Male-Centered Marketing In Such Areas As Cars, Restaurants, Technology, Fashion, And Books Binding:Hardcover, HardcoverPublisher:KOGAN PAGEPublication Date:2008-02-03Weight:1.35 lbsDimensions:0.86'' H x 9.42'' L x 6.32'' WNumber of Pages:228Language:English

Price: 42.87 USD

Location: USA

End Time: 2024-09-02T17:39:31.000Z

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