Description: Brand Storytelling : Integrated Marketing Communications for the Media Landscape, Paperback by Quesenberry, Keith A.; Coolsen, Michael K., ISBN 1538176386, ISBN-13 9781538176382, Brand New, Free shipping in the US This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s first media landscape.
Price: 34.8 USD
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End Time: 2024-10-15T01:23:59.000Z
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Book Title: Brand Storytelling : Integrated Marketing Communications for the
Number of Pages: 220 Pages
Language: English
Publication Name: Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication Year: 2023
Item Height: 0.8 in
Subject: Marketing / General, Communication Studies, Media Studies, Commerce
Type: Textbook
Item Weight: 23.2 Oz
Item Length: 9.8 in
Subject Area: Language Arts & Disciplines, Social Science, Business & Economics
Author: Michael K. Coolsen, Keith A. Quesenberry
Item Width: 7 in
Format: Trade Paperback
