Between the Lines : Early Print Advertising in Singapore 1830s-1960s, Hardcov...

Description: Between the Lines : Early Print Advertising in Singapore 1830s-1960s, Hardcover by National Library Board Singapore (COR); Marshall Cavendish Editions (COR), ISBN 9814794678, ISBN-13 9789814794671, Like New Used, Free shipping in the US Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries worth of advertising copy and artwork but also acts as a fascinating insight into the shifting social dynamics of Singapore as the nation underwent fundamental change. Th is composed of eight sections, with each taking a deep dive into the advertising of a particular product or service, including hospitality, entertainment, fashion, household and travel. Readers can see how icons like Raffles Hotel and the Adelphi were promoted to discerning travellers of the 1930s, or how postwar homemakers were first targeted by ads for newfangled gadgets like refrigerators and vacuum cleaners. The more than 400 ad images are complemented by insightful commentaries that provide valuable context to the campaigns, helping us understand the minds of both advertiser and consumer, which, by extension, opens a window to the social conditions of Singapore.

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End Time: 2024-11-23T10:40:28.000Z

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