Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims (Englis

Description: Agency Account Handling by Michael Sims Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description This book provides marketing, advertising, and branding professionals with the ultimate guide on how to handle a new account and how to successfully keep existing accounts. It is a practical handbook that lays out guidelines, tips, and techniques for professionals looking to keep their clients happy. Publisher Description Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile on your face. In reality it may not avoid all the blood, sweat and tears but it will certainly reduce them to a manageable level. Good account handlers know instinctively most of the principles associated with effective client servicing. What results in great account handling is the difference an individual makes, all those little agency touches that add up to a competitive advantage and, essentially, the decision by an individual to concentrate on the right mix of priorities which will produce the most effective results. It should inspire people to strive for satisfied clients, fulfilled professional lives and strong client service departments. "This book is a beacon for account handlers, giving insight, confidence and experience, whether you read it cover to cover or dip into relevant sections. It shines a light on the path to success for burgeoning careers and wily old dogs alike." --Steve Aldridge, Creative Partner, Partners Andrews Aldridge "Indispensable! A soup-to-nuts analysis of all aspects of account management. A must for any ambitious account handler, from any discipline, who wants to further their career." --Suki Thompson, Managing Director, The Haystack Group "There is much to recommend Mikes book. First, it fills a gap in the market. I havent come across anything on great account handling practice, previously. Second, it has terrific depth and breadth. But what makes Mikes book really special is that it is a book to learn from. Having worked with Mike a lot over the last five years I know that he knows his stuff. What I hadnt realised is that he has a rare gift for imparting his stuff in the infectious way that is a pleasure to learn from." --Malcolm White, Executive Planning Director, Euro RSCG London Author Biography Mike Sims is Client Services Partner at Partners Andrews Aldridge, London UK. He is responsible for agency resourcing and overall agency delivery to clients. He has worked in both big and small agencies and has been involved in all areas of account handling, heading large and small client services departments. Since his arrival at Partners they have become the first agency to secure Campaign Direct Agency of the Year, the DMA Grand Prix and Precision Marketing Agency of the Year at the same time. His sector experience covers automotive, telecoms, IT and financial services. He has worked on traditional and digital campaigns, consumer and b2b brands, and has led pan-European accounts. Prior to working in agencies he was a teacher and worked in training and development in the marketing industry. Details ISBN 0470871598 ISBN-13 9780470871591 Title Agency Account Handling Author Michael Sims Format Hardcover Year 2004 Pages 256 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:1290592; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 54.6 USD

Location: Calgary, Alberta

End Time: 2024-12-17T03:10:33.000Z

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