Description: Advertising and Integrated Brand Promotion 8th Edition by Thomas O'Guinn (Author), Chris Allen (Author), Angeline Close Scheinbaum (Author), & 1 more Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
Price: 13.97 USD
Location: Prairieville, Louisiana
End Time: 2024-11-29T18:34:53.000Z
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Book Title: Advertising and Integrated Brand Promotion
Number of Pages: 448 Pages
Publication Name: Advertising and Integrated Brand Promotion
Language: English
Publisher: Cengage Learning
Publication Year: 2018
Item Height: 0.7 in
Subject: Marketing / General, Advertising & Promotion
Features: Revised
Type: Textbook
Item Weight: 36.2 Oz
Item Length: 10.8 in
Author: Thomas O'guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum
Subject Area: Business & Economics
Item Width: 8.5 in
Series: Mindtap Course List Ser.
Format: Trade Paperback
