Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer

Description: Account-Based Growth by Bev Burgess, Tim Shercliff Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success. Publisher Description Nurture client relationships, deliver long-term, market-beating growth, and win the competitive edge with this end-to-end guide to connecting marketing, sales and customer success for key B2B accounts.It is one thing to win important accounts and business in the first place through effective marketing, but quite a different task to retain and grow them over subsequent years. Account-Based Growth offers a complete roadmap to breaking down silos between marketing, sales and customer success to building enduring B2B relationships, deliver profitable, sustainable growth and outstanding value for priority clients. Exploring how to prioritize accounts and allocate resources as well as enabling executive sponsorship and engagement, it features real-life viewpoints from industry experts, and case studies from leading organizations including Accenture, Cisco, Fujitsu, IBM and Salesforce.Also showing how to manage data, technology and operations and build your teams competencies, Account-Based Growth is supported by hints and tips and key bullet-pointed takeaways at the end of each chapter. It can be used alongside A Practitioners Guide to Account-Based Marketing for a complete end-to-end resource for marketing and selling complex, high-value business solutions and delivering long-term value to key clients. Author Biography Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMAs global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioners Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK. Details ISBN 1398607444 ISBN-13 9781398607446 Title Account-Based Growth Author Bev Burgess, Tim Shercliff Format Paperback Year 2022 Pages 304 Publisher Kogan Page Ltd GE_Item_ID:161863477; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 43.16 USD

Location: Calgary, Alberta

End Time: 2024-11-17T04:20:49.000Z

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