Description: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book. Read more
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ISBN: 0375707379
ISBN10: 0375707379
ISBN13: 9780375707377
EAN: 9780375707377
MPN: does not apply
Brand: Vintage
GTIN: 09780375707377
Book Title: Consumers' Republic : the Politics of Mass Consumption in Postwar America
Item Length: 8in
Item Height: 1.1in
Item Width: 5.2in
Author: Lizabeth Cohen
Format: Trade Paperback
Language: English
Topic: Consumer Behavior, United States / 20th Century, Sociology / General, Development / Economic Development, Economics / General, United States / General
Publisher: Knopf Doubleday Publishing Group
Publication Year: 2003
Genre: Business & Economics, History, Social Science
Item Weight: 16.7 Oz
Number of Pages: 576 Pages
