Description: 1928 RAND MCNALLY MAP ATLAS SEAMONSTER NAUTICAL MARINE CARTOGRAPHY AD 28414 DATE OF THIS ** ORIGINAL ** ILLUSTRATED COVER: 1928SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: Rand McNally is an American technology and publishing company that provides mapping, software and hardware for consumer electronics, commercial transportation and education markets. The company is headquartered in Chicago, with a distribution center in Richmond, Kentucky. History Early history In 1856, William H. Rand opened a printing shop in Chicago and two years later hired a newly arrived Irish immigrant, Andrew McNally, to work in his shop. The shop did big business with the forerunner of the Chicago Tribune, and in 1859 Rand and McNally were hired to run the Tribune's entire printing operation. In 1868, the two men, along with Rand's nephew George Amos Poole, established Rand McNally & Co. and bought the Tribune's printing business. The company initially focused on printing tickets and timetables for Chicago's booming railroad industry, and the following year supplemented that business by publishing complete railroad guides. In 1870, the company expanded into printing business directories and an illustrated newspaper, the People's Weekly. According to company lore, during the Great Chicago Fire in 1871, Rand McNally quickly had two of the company's printing machines buried in a sandy beach of Lake Michigan, and the company was up and running again only a few days later. The first Rand McNally map, created using a new cost-saving wax engraving method, appeared in the December 1872 edition of its Railroad Guide. Rand McNally became an incorporated business in 1873; with Rand as its president, McNally as vice president, and George Poole as treasurer. The Business Atlas, containing maps and data pertinent to business planning, was first published in 1876. The atlas is still updated today, now titled the Commercial Atlas & Marketing Guide. The Trade Book department was established in 1877, publishing such titles as The Locust Plague in the United States. Rand McNally began publishing educational maps in 1880 with its first line of maps, globes, and geography textbooks, soon followed by a world atlas. The company began publishing general literature in 1884 with its first title, The Secret of Success, and the Textbook department was established in 1894 with The Rand McNally Primary School Geography. Also in 1894, the company opened an office in New York City headed by Caleb S. Hammond, who later started his own map company, C. S. Hammond & Co. Rand McNally published its first road map, the New Automobile Road Map of New York City & Vicinity, in 1904. In 1910, the company acquired the line of Photo-Auto Guides from G.S. Chapin, which provided photographs of routes and intersections with directions. Andrew McNally II (son of Frederick McNally) personally took photos on his honeymoon for the Chicago-to-Milwaukee edition. The company continued to expand its book publishing business, with best-selling children's books such as The Real Mother Goose in 1916 and Kon-Tiki in 1950. Rand McNally was the first major map publisher to embrace a system of numbered highways. One of its cartographers, John Brink, invented a system that was first published in 1917 on a map of Peoria, Illinois. In addition to creating maps with numbered roads, Rand McNally also erected many of the actual roadside highway signs. This system was subsequently adopted by state and federal highway authorities. The oil industry quickly developed an interest in road maps, enticing Americans to explore and consume more gasoline. In 1920, Rand McNally began publishing road maps for the Gulf Oil Company, to be freely distributed at its service stations. By 1930, Rand McNally had two major road map competitors, General Drafting and Gousha, the latter of which was founded by a former Rand McNally sales representative. The Rand McNally Auto Chum, later to become the ubiquitous Rand McNally Road Atlas, debuted in 1924. The first full-color edition was published in 1960 and in 1993, it became fully digitized. Later history The Goode's School Atlas, named for its first editor, Dr. J. Paul Goode, was published in 1923. It became a standard text for high school and college geography curricula. Later retitled Goode's World Atlas, it is now in its 22nd edition. The first Rand McNally Travel Store was opened in New York City in 1937. In the 1990s it became a chain with 29 locations, but by 2005 all were closed as a cost-saving measure. Rand McNally moved its headquarters from Chicago to suburban Skokie, Illinois in 1952. The company opened its Versailles, Kentucky, book publishing plant in 1962 with 300,000 square feet (28,000 m2) and 23 employees. In 1994, the plant was the first to implement a new Kodak computer-to-plate printing system.[When the plant was sold in 1997, it was over 1,000,000 square feet (93,000 m2) and employed 1,255 people. In 1961, because the company was not satisfied with the ability of existing map projections to create intuitive depictions of the entire world, it commissioned Dr. Arthur H. Robinson to develop what became known as the Robinson projection, which became very popular and was used extensively for constructing maps of the entire world. Rand McNally began creating maps digitally in 1982. In 1980, Rand McNally sold its educational publishing operations to Houghton Mifflin. In 1989, Rand McNally donated its extensive collection of maps to the Newberry Library. Now in possession of Gousha's archives as well, Rand McNally donated that map archive to the Newberry in late 2002. With a string of acquisitions and growth throughout the 1980s and 1990s, Rand McNally employed over 4,000 people in four business groups. The company had been majority-owned by the McNally family since 1899, but by 1997 the family had decided to divest its interest. In late September 2018, Rand McNally moved its headquarters back to Chicago, after more than 60 years in suburban Skokie, Illinois. West Bryn Mawr Avenue was chosen as the location for the site. ILLUSTRATOR/ARTIST: RAND MCNALLYADVERT SIZE: SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES) **For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. 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End Time: 2024-12-08T00:04:11.000Z
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